Sounds like an upgrade, 6.2 to 7.2, 
but it’s a whole new platform
from the ground up.

New platform capabilities

• Content Fragments
• Flexible page layout
• Improved SEO options
  @ page + content level
• Improved Accessibility
• Manage content visibility in on-site search results at the fragment level

Performance

• Faster page load times
• Rebuilt all existing content w/o IPF

Stability

•  New high-availibility infrastructure based on vendor guidelines

Modern technology

• Bootstrap - responsive grid layout framework and common styling
• jQuery - enables functionality, from sliders, to menu dropdowns
• Cross-browser support – desktop, tablet and mobile
• Introduced Clay and Lexicon language to design UI
• Business user login with SSO
• Search engine Elastic Search
• Many more updates and new capabilities on the IT managed server-side

Fragments + web content where needed

• Fragment approach – puzzle pieces
• Craft reusable content blocks that simplify creating content pages w/o custom coding
• Edit most content right on the page, no need to ‘dig deeper’
• Leverage OOTB + Custom Fragment use together to build page content
• Fragment base modifications can be pushed out to update
• Marketing can build most fragments independent of IT

Web content

• Common simple element where we want to manage in a single file but update across many pages… like footer links
• Can be mapped to any editable field of a fragment to give a combined approach to content management
• Ability review useage across pages, across site

• When IT or Liferay is needed for complex work, roadmap enhancement, or hot-fix, our platform follows vendor best practices to ease a multi-team engagement
• Content development strategy, based on business needs, to manage content through its lifecycle
• Leverage popular technical frameworks and API's to ehance platform features and capabilities